We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many folks still believe, Instagram is not just a fun app wherever you’ll be able to post food, holiday and family pics.
Instagram has become a robust brand-building, audience-building and content-marketing tool for businesses.
It has over two hundred million active monthly members sharing sixty million pictures and one.6 billion likes per day.
A note of caution: there square measure many folks out there UN agency promise to grow your Instagram followers by the thousands, but beware. Most of them use pretend accounts created by bots to inflate your numbers.
These types of followers have zero value. In fact, they’ll even be dangerous, desperate to steal your watchword or photos or infect you with a pandemic.
According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.
The right way to build your Instagram followers is by doing authenticity to your brand and your audience.
Here square measure three tips to assist you get real Instagram followers:
- Tell a Story with Hashtags
It’s nice to use your business name as a hashtag, however you wish to assume on the far side that. A good example of a complete UN agency will this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to use the hashtag when they share photos of their meetups. By victimization participating, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2. Get Creative
Instagram is all regarding photos, so many people think of the caption as an afterthought. Don’t neglect the image caption! You can generate interaction and promote sharing by victimization descriptive words that may engage, inspire and entertain your followers.
Here are the ideas to help you build up followers on Instagram:
- Use questions in your caption.
- Get personal with your post.
- Tell a story regarding yourself, or how your product helped or inspired someone else.
- Ask people to tag others.
The @NatGeo Instagram account, they create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world. While using Instagram posts to get followers, it’s all about being authentic. Do not use questions in every single post or tell a personal story that isn’t genuine.
3. Go Local
One of the best ways to build your Instagram followers is to get to know your neighbors. Beside you are creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and clicking on the Places tab. Type in the location to see the Geo-tagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this can be the beginning of associate degree organic interaction.